• - Go Beyond -

    Be the market leader in your space

  • - Be Unique -

    Strategy to eclipse the competition

  • - Boldly Go -

    Strategic marketing to take you there

  • - Go Further -

    Discover your competitive advantage

  • - Get your mix right -

    Mars Labs for Startups


What’s your Competitive Advantage?

It’s mission critical that your business strategy ultimately focuses on a quest for competitive advantage. At MARS we partner with our clients to uncover their uniqueness, develop their competitive advantage and communicate their value proposition to market.

Business Planning
Marketing Strategy
Brand Management
Digital Marketing
Advertising & Design

Life on MARS


Our Story

For over a decade we’ve worked with Brisbane businesses of all shapes and sizes. From start-ups to well-established firms we’ve created innovative and disruptive business plans and marketing strategy. We’re experienced in many business segments, including FMCG, retail, sustainability, ICT, Government, hospitality and tourism and b2b / b2c markets.

How We Work 

As a new client you’ll be quickly surprised how efficient, simple and attractive our business model is. We provide our clients with access to leading edge thinking and ideas, technology and people. Each business and marketing program is assembled in a flexible, cost effective modular format. This means our strategy for your business gets to market quicker.

What Next

As a client you’re spoilt for choice. For most clients we begin with a Situation Analysis of your business. Based on the results we’ll recommend an approach to reach your goals. We offer six core services including Business Strategy, Marketing, Brand Management, Digital Marketing, Advertising & Design, and Research. Visit the ‘Our Services’ link below for more.

Meet Recycled Lane


We like to profile some of the work we do for clients…

This month we’re looking at our SME client Recycled Lane of Melbourne. While we work with all sizes of organisations, SMEs make up the largest mix.

Recycled Lane has been our client for the past four years. Recycled Lane offers clients unique and bespoke handmade furnishings for the home, office and the hospitality industry. Made from ethically sourced sustainable materials the finished product is completely individual and absolutely stunning.

We’ve worked hard over the years with Recycled Lane on developing and communicating the brands distinct value proposition and unique selling proposition or USP. As with all our clients we ensure the ‘content has context’ when creating and delivering communication.

We’ve just completed a new responsive site for them. Take a look!

Recycled Lane

Above & Beyond…

“finger on the pulse”

We are really excited about the creative work that has been produced, and the marketing direction. The communication at each step has kept us well informed. MARS kept their finger on the pulse, and hit the nail on the head!”

All Purpose

“we cannot fault anything”

“To say we have been pleased with your work and service is an understatement. You have been extremely patient and accommodating with us every step of the way”. We cannot fault anything…I am glad we finally made the decision.” 

Recycled Lane


“MARS injected some real rigor into our Marketing and Brand Development team. Chris is a true professional in his space and was very passionate about creating consistency through all stages of the execution of our brand”.

BT Hotels Group

“renewed vigor”

“MARS encouraged us to look at our business from a fresh perspective. This provided us with the incentive to approach our work with renewed vigor and inspiration. Which is reflected in our current approach to marketing”.

Grainger Yachts


“MARS were fantastic, they listened to what we had to say and delivered on our many objectives. They were flexible, on time and brought to the table tangible experience in the areas of branding and marketing”. 

GJI Brisbane

Clients New & Old



Your Can Brief us Here!

You can brief us confidentially with the simple form below. We’ll call you within a day to discuss how we can help.

It’s Go Time. Make Contact