Good Business Starts Here
Sustainability can provide a competitive advantage.
Sustainability needn’t be viewed as a cost to burden, rather it should be viewed as an opportunity to enhance brand reputation and leapfrog competitors through lean and innovative business models.
Deep within our DNA at MARS we have a connection with marketing sustainability. We were once two organisations, MARS and GSM. While MARS worked with strategy, generalist marketing and digital marketing, GSM was a specialised business working with clients in the sustainability sector.
We’ve now merged our resources and expertise and believe a well crafted strategy incorporating sustainability can be a competitive advantage. When an organisation sets a path to becoming more sustainable, they set a path to become an innovator.