Good Business Starts Here!
Sustainability can be an advantage.
Deep within our DNA at MARS we have a connection with marketing sustainabilty, or green marketing. We were once two organisations, MARS and GSM. While MARS worked with strategy, generalist marketing and digital marketing, GSM was a specialised business working with clients in the sustainabilty sector.
We’ve now merged our resources and expertise and believe a well crafted strategy incorporating sustainability can be a competitive advantage. When an organisation sets a path to becoming more sustainable, they set a path to become an innovator. Sustainability needn’t be viewed as a cost to burden, but should be viewed as an opportunity to enhance brand reputation and leapfrog competitors through lean and innovative business models.